BRITISH AIRWAYS X EBAY
BRITISH AIRWAYS X EBAY
SEIZE THE MOMENT
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A British Airways partnership with eBay which allowed customers to see where they could go, compared with the price of popular auction items.
A suite of targeted banners directed shoppers to a mini site where they could compare the price of an eBay item with flights and holidays. They were encouraged to 'seize the moment' to impulse buy destinations instead of items they didn't need.
Moroccan lamp or Morocco?
Exercise bike or cycling Amsterdam?
Adventurous outfit or an actual adventure?
Ceiling lights of the Northern Lights?
A microsite allowed eBay shoppers to compare the price of popular auction items to the price of a short break. Spend £35 on a second-hand exercise bike or a flight to Amsterdam, Barcelona or Rome.
Since the whole campaign was about comparing numbers, we created mini destination guides full of numerical facts.
CONCEPT WITH COPYWRITER, SARAH MCGILL • ART DIRECTION • DESIGN
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