HIDRADENITIS SUPPURATIVA
HIDRADENITIS SUPPURATIVA
HOW TO SPOT HS
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Hidradenitis Suppurativa (HS) is a chronic skin condition characterised by inflamed areas typically located around the armpits and groin. This campaign raises awareness of HS, which is commonly misdiagnosed as another skin condition.
Behind the scenes – making of the campaign
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CONCEPT WITH COPYWRITER, SARAH MCGILL • ART DIRECTION • DESIGN
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