SANOFI
SANOFI
ONE IN A BILLION
ONE IN A BILLION
A brand awareness campign to highlight Sanofi's extensive global disease and awareness portfolio. We put the spotlight on the one billion patients that they treat everyday, by showcasing the unique personalities of each and every one in a vibrant and emotive way.
Print ad
The brochure front cover focussed on one person, but pulled out to reveal some of the other 1 billion
Insomnia booth stand
Website landing page
CONCEPT WITH COPYWRITER, SARAH MCGILL • ART DIRECTION • DESIGN