SIGNAL

MORE TOGETHER

With a shift to a more consultancy-based business, customer experience agency, Signal were looking for a brand refresh to reflect the update. The owners of the business wanted a fresh look that reflected their smart tech solutions. The outcome was a minimalist design heavily rooted in emotional connections. The company motto 'More Together' was coined and expressed as 'MO-TO' in the refresh, this became key in expressing the agency's ethos.

A fluid shape was created to be used in collaboration with the wordmark and as a holder for imagery, I named it the MO–TO.