Sunseeker Seek More

SUNSEEKER

SEEK MORE

I was the lead creative on a pitch at McCann to win the luxury Sunseeker account. What can you give to ultra high net worth individuals who already have it all? Flick through the pitch deck below to find out the answer that won the account.

Flick through the winning pitch deck

Not all pitch wins end up coming to life, but this one did. Watch this video to see how (most of it) became reality. All but sending a yacht to the sun.

SEEK MORE IN A SNAPSHOT

We added sun in a literal way

We added sun in a more figurative way

All customer experiences were about seeking more

We connected with people on an emotional level

And flexed the design style to be more culturally relevant

We innovated with collaborators

We encouraged people to see the bigger picture

And we aimed for something bigger

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