VANGUARD V ACTIVE

VANGUARD

V ACTIVE

Financial advisors love Vanguard's passive funds, but they needed a reminder that they also do active investing, too.

Campaign key visuals

We long-jumped between two DOOH posters at Canary Wharf

We were relevant on LinkedIn

We trampolined on the Liverpool Street DOOH

We ran between a long row of digital posters on the London Underground

We ran up the escalators

We got tactical with poster placements at gyms

We turned the local park gym into an interactive OOH

And we put on the corporate event of the year

Concept creation with copywriter, Lizzie Hutchison • Art Direction • Design

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