ZANUSSI

SHOP LESS OFTEN

An integrated campaign for the Zanussi Large Capacity Fridge Freezer encouraged people to shop less often.

My task was to take the ATL campaign idea (above) and bring it to life in store. Every POS idea emphasised the large capacity of the fridge freezer, with an extra long receipt hanging poster, a gondola end that had a 3D receipt that went on for miles, a shopping list encyclopedia product tag and the headline created as fridge magnets. There was even a tiny pizza box sitting inside one of the freezer drawers along with the line 'everything looks smaller in the Zanussi Large Capacity Fridge Freezer'.

I designed teeny, tiny food cut outs that were placed on shelves inside the Fridge Freezer in stores